HoYoverse Unveils Berlin Café with Genshin Impact & ZZZ Events

What happens when one of the world’s most beloved game universes steps into real life? HoYoverse is about to answer that question in spectacular fashion. The creators of Genshin Impact and Zenless Zone Zero are opening their first-ever themed café in Berlin, promising fans an immersive blend of gaming, culture, and community.

With exclusive events, live performances, and unique rewards, this pop-up café is set to become a must-visit destination for both die-hard Travelers and newcomers alike. But what exactly awaits visitors at this groundbreaking venue—and what does it signal for the future of gaming experiences?

HoYoverse Café: A New Chapter for Genshin Impact Fans

Set in the heart of Berlin at Rochstraße 4, 10178, the HoYoverse Café is more than just a place to grab a coffee. It’s a celebration of the vibrant worlds of Genshin Impact and Zenless Zone Zero, designed to bring fans together in a real-world setting.

What to Expect at the Berlin HoYoverse Café

• Exclusive Menus: Enjoy themed drinks and dishes inspired by your favorite characters and regions from Genshin Impact and ZZZ.
• Special Merchandise: Limited-edition goodies, including folding fans and amulets, will be available on a first-come, first-served basis.
• Community Perks: New players can sip their first coffee for free, while returning adventurers get a 50% discount.
• Meet & Greet: Connect with fellow fans, cosplayers, and even the café’s special guest managers.

Pro Tip: Planning to attend? Pre-registration is required. Reserve your spot for the Genshin Impact event here and for Zenless Zone Zero here.

Alt text: HoYoverse Café Berlin event introduction with themed decorations and menu items (Image via HoYoverse)

Key Dates and Event Highlights

The café’s launch is split into two major themed events:

• Genshin Impact Week: June 20 – June 27, 2025
• Zenless Zone Zero Week: June 28 – July 13, 2025

Each week will feature its own exclusive activities, menus, and merchandise drops. According to HoYoverse, the goal is to “reinvent the classic café experience, foster immersive engagement, and deepen fans’ love for characters and stories.”

Grand Opening Festivities

The grand opening on June 20 promises a festival atmosphere:

• Live Music: A Genshin Impact-themed string quartet will set the mood.
• Street Dance Performances: Enjoy energetic routines inspired by the game’s dynamic worlds.
• Cosplay Appearances: Popular cosplayers Taryn and hyoga.x will serve as guest café managers from June 20–22.
• Photo Ops: Snap pictures with life-sized cutouts of fan-favorites Skirk and Tartaglia.
• Giveaways: Surprise gifts and exclusive set meal gift sets for lucky attendees. To enter, comment on the official HoYoLAB announcement; winners will be revealed July 3.

Alt text: Musicians and dancers performing at the HoYoverse Café Berlin grand opening (Image via HoYoverse)

Zenless Zone Zero: Next-Gen Café Experience

Following the Genshin Impact festivities, the spotlight shifts to Zenless Zone Zero. While details remain under wraps, fans can expect:

• Themed Food & Drinks: Inspired by ZZZ’s futuristic setting.
• Exclusive Drops: Collectible merchandise, including folding fans and amulets.
• Interactive Activities: Fun check-in events and special rewards for attendees.

Stay tuned to official HoYoverse channels and early.gg’s Genshin Impact section for the latest updates as more details emerge.

Industry Trends: Gaming Meets Real-World Community

HoYoverse’s Berlin café isn’t just a novelty—it’s part of a growing trend where game developers create physical spaces for fans to gather, connect, and celebrate their favorite universes. From pop-up shops to themed restaurants, these experiences:

• Deepen Fan Engagement: By blending digital and real-world interactions.
• Expand Brand Presence: Attracting both local fans and international tourists.
• Set New Standards: For immersive, community-driven events in the gaming industry.

Player reactions have been overwhelmingly positive, with many expressing excitement on social media about finally having a dedicated space to meet fellow Travelers and Agents. The café’s unique perks for both new and veteran players also reflect HoYoverse’s commitment to inclusivity and community-building.

How to Join the Adventure

Ready to experience the worlds of Genshin Impact and Zenless Zone Zero like never before? Here’s what you need to know:

• Location: Rochstraße 4, 10178 Berlin, Germany
• Pre-Registration: Required for entry; select your preferred date and time
• Event Dates:
  • Genshin Impact: June 20–27, 2025
  • Zenless Zone Zero: June 28–July 13, 2025
• Special Guests: Cosplayers Taryn and hyoga.x (June 20–22)
• Official Updates: Follow early.gg’s Genshin Impact news for ongoing coverage

Conclusion: A New Era for Genshin Impact Fans

The HoYoverse Café in Berlin marks a bold step in merging gaming culture with real-world experiences. Whether you’re a seasoned Traveler or just starting your journey, this event offers a rare chance to immerse yourself in the worlds of Genshin Impact and Zenless Zone Zero—surrounded by music, art, and a passionate community.

Will this be the start of more HoYoverse cafés worldwide? Only time will tell. For now, Berlin is the place to be for every Genshin Impact and ZZZ fan. Share your thoughts and let us know if you’ll be attending!

For more guides, news, and event coverage, visit early.gg’s Genshin Impact hub.